Whenever a client of mine achieves top rankings, he invariably asks our SEO Company if they should now stop the SEO campaign. In fact even many SEO Consultants don't seem to know the answer. Every SEO forum sees lot of flurry and action whenever such question is posted. Can a site have enough SEO and link building? Is there a limit to it? Or is it a never ending cycle?

To answer the question we have to understand how SEO works. SEO involves continuous campaign in which the objective i...
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