Every webmaster dreams of getting so much traffic from the search
engines that it tests the boundaries of their web hosting provider's
network. Getting your site listed on page one for several relevant
search phrases on the major search engines is the key to approaching
this level of traffic. Getting there requires some hard work and a
little knowledge about search engine optimization. Read on for some
search optimization information including five basic elements to elevate
your search engine rankings and resulting traffic.
Content is King - If you have done any research on search engine
optimization, you are aware of the need to optimize the content of your
web pages. Your content must be optimized for the search engines and
have optimal usage of your most important relevant keywords and keyword
phrases. As you write user friendly content take into consideration you
should be optimizing your pages with phrases that best match your
overall theme. Search engines prefer this. You can then focus on link
popularity and link quality to help drive traffic. We will cover both in
a moment.
Key Phrase Optimization - By optimizing your pages with the phrases
that best match the overall theme of your site, it will improve the
likelihood that users will find your site when searching for content
like yours. You should target short multi-word phrases unless your
keywords are unique. First, find your optimum keywords and determine
their popularity. After optimizing keywords, update all of your meta
tags to sparingly use these keyword phrases in the title, description
and keyword meta tags
Link Popularity - To improve your rankings and ultimately your
traffic, you must increase your link popularity. Link popularity
generally refers to the number of links on the internet that reference
to your website. If you have no money to use for promoting link
popularity, link popularity can generally be increased primarily in two
ways. The first method is by exchanging links with other web sites with
similar content. The second method is promoting articles that relate
to your site, including a link to your site in the article and then
publishing the article on as many article directory sites as possible.
Employing both tactics is the most effective; however, the latter is
extremely effective because it creates multiple one-way links back to
your website.
Article Publishing - Almost all webmasters frequently seek out good
site content - remember content is king. They either lack the writing
skills or lack the innovation or initiative to write the content
themselves. Webmasters with financial resources available often hire
ghost writers. Those without money look to article directories to obtain
some of their content. This demand for content by other webmasters
creates an opportunity for you to promote your site. Writing articles
that relate to your content and publishing those articles within article
directories ultimately proliferates your link onto other webmaster's
sites. Think of the potential here. You are getting a one-way link from
every site that posts your article. You also get a link back from every
article directory that contains your articles
Link Quality - Remember, link popularity is hugely important, but
the quality of those links is equally important. There are two parts to
link quality. First, sites that are pointing to your website ideally
must have related content. Search engines will give links from sites
with related content more value. The second component to link quality
is the actual words the other webmaster uses in your link. The intent
is to ensure the links pointing back to your website include your most
relevant keywords in the link title.
Search engine optimization requires a focus on these five elements.
Highly optimizing your website content and obtaining high link
popularity from quality links will absolutely help your search engine
rankings over time. Of course, as with many things, your level of
effort at employing these elements is directly proportional with the
results you can expect to get out.
In : website traffic
Tags:
seo strategies boost