Posted by Ivan Spirov on Saturday, August 7, 2010
Under: SEO
Whenever a client of mine achieves top rankings, he invariably asks our
SEO Company if they should now stop the SEO campaign. In fact even many
SEO Consultants don't seem to know the answer. Every SEO forum sees lot
of flurry and action whenever such question is posted. Can a site have
enough SEO and link building? Is there a limit to it? Or is it a never
ending cycle?
To answer the question we have to understand how SEO works. SEO
involves continuous campaign in which the objective is to acquire more
high quality backlinks than your competitors. The search engine results
landscape is effected by millions of variables which includes not only
search engine's algorithm but also all other sites. There are thousands
of sites that link back to your site. Google's can influence them lot of
ways like page rank which in turn can affect your site. Similarly,
there maybe thousands of sites competing for the same keywords. The
fight for the top slots is a 24x7 battle. It never stops. Not even when
you are sleeping or on holidays! At any given time the same activities
that you are doing is also been done by your rivals.
In such scenario, which site will come at the top? The site which
has acquired the most and best inbound links. Yes, I know many of you
will say that on page optimization and content also greatly influence a
website's SERPs. But if we consider everything else been the same, it's
Backlinks that makes or break a SEO campaign. You may succeed with only
on page SEO with odd sites which are targeting very low count keywords
but such success will be hard to replicate for highly competitive
keywords. I can hear some of you, saying "Content is King". But let me
bust this myth for you. Just content won't get you anywhere. If you
point me to some excellent sites with great content dominating Google
results then I would request you to take a look at their backlinks. Site
with great and useful content is often referenced, quoted and used by
other sites and bloggers while discussing a subject. So in a way
backlinks are helping them their SEO campaign. How many sites can have
great content that will be pointed by other sites? How many businesses
can do so? Let's us agree to the fact that good content is not that easy
to write.
Now, to answer the question that we were discussing. The answer is
NO, you cannot stop SEO. Once, you have achieved top position; go in to a
maintenance mode. Discover new keywords to dominate. Why stop at just
couple of keywords. Start SEO campaign to cover more keywords, more
markets and more audience. And never be complacent. If you even slightly
ease the pedal on your SEO campaign, it's very likely that a more
persisting rival will overtake you in few months. Can you afford that?
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In : SEO
Tags:
keywords backlinks