Without each website interlinking with one another, there will not be any world wide web. Link reputations and link juice are the terms associated with link popularity on the internet. The connection between different pages of a website is what is termed links or link building. It does not just interconnect various pages of a site but also makes it easy for web visitors to navigate from one page to another. Bearing these in mind will help you to fully appreciate the important roles links play in website development especially in today's fast accelerating Web 2.0 internet world.

How to Get Good Link Backs

For any link your have to be considered worthy by the search engines, it has to come from sites that are in good terms with the search engines. This simply means that the site that links back to your site must have been indexed by the search engine before those links will be of any value to your site. The more of these back links your have the more popular search engines consider your site to be.

The visibility of your site will be quite high if the search engines notice that your site is popular on the internet. Note that it is not just enough to get these link backs but the anchor text should reflect the keywords relating to your website's content. This is one of the greatest factors considered by searching engines when gauging the popularity of your various link backs.

Effective Link Backs

There are some link backs that are not just obsolete but are ignored or even punished by search engines in some cases. It is called link farming. This is just a group of sites coming to help them by exchanging link together to boost their popularity and 'fool' the search engines. Their days are gone because search engines have grown smarter and now frown at such practices. This is because these links when critically looked at are generally meaningless. For instance if your site is on ladies dresses and you get links from other site on building materials. This tells the search engines that the web surfers will not derive any benefits from these interlink.

Ways of Boosting Your Site's Link Popularity

You can effectively increase your link popularity by providing quality contents that will naturally make other webmaster link back to you, quality articles writings, submitting to major directories, inter changing links with related but quality sites in your niche and making sure that your internal linking is appropriately structured.

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