Unless you work for Google, how its PageRank system really works
will be a mystery. However, if you keep an eye on Google's blogs and
other dedicated SEO sites you will become educated enough to draw your
own conclusions. A large amount of links pointing to your page is vital
to increasing your PageRank but importantly they should ideally come
from quality sites that have a high PageRank themselves.
A high
PageRank may assist in moving your website up the search engine results
pages but there is no way of really knowing how important Google's
algorithms regard this particular element. As your PageRank gradually
grows you will probably find that you are targeted by other sites asking
you to link to them. They will be after your very valuable, high
ranking link juice to enhance their PageRank and others will then want
theirs - and so the chain of PageRank link juice continues forever more.
However with linking out, there is always the potential for Google's
crawlers to decide you have too many and it may become detrimental to
your overall efforts of increasing your PageRank.
Unfortunately,
there is no easy way of improving your PageRank and I wouldn't recommend
bothering with reciprocal linking, as it has been suggested they
basically cancel each other out. You might be approached by companies
asking if you want to be their link partner, selling it as a mutually
beneficial arrangement by telling you they have a high PageRank. Look
into it carefully and check the PageRank of the actual page they are
promising a link from, often it will be extremely low or not ranked at
all, even if their home page is a reasonable number. Not all offers are
bad but it is vital for the source page to be linked properly within
that website, if it isolated in the internal structure then the Google
bots will never find it and there won't be any benefit for your PageRank
or site's SEO.
Source pages like these are frequently just full
of links, offering no context to your site. Be even more wary of anyone
selling links and if you are going to employ an agency to assist with
this and the rest of your search engine optimisation, do your research
and make sure they never use underhand link farming methods. Anybody
offering a quick win or promising they can improve your PageRank to a
guaranteed number is almost certainly lying. Google's algorithms are so
sophisticated these days that they are suspicious of pages with too many
links and this will work against your overall aims. A recent patent
granted to Google shows that even each individual link could be ranked
within the PageRank system depending on things like its position,
relevance and presentation.
The best method is to let it build
more purely through straightforward and sincere activity. By having
interesting, pertinent and fresh content, which you can help to
publicise through social media, blogs and emails, others will want to
link to it just because it's good. Targeting social bookmarking sites,
contributing content in return for a link and SEO press releases are
also a great ways of creating links around the web. Just remember, when
you're looking for where to find sites to target, use a PageRank checker
to see they will be able to pass on a good amount of link juice.
Content is king, so don't worry about it too much and watch your
PageRank grow in an organic, genuine way.
