I am going to look at two really easy and quick ways to find
keywords that are beneficial to your niche market. By the end of this
article, you should be able to quickly get in the heads of your
prospects/customers, determine what they are looking for and also, if
they are willing to spend money on it. Then, all you need to do is, plug
these keywords in your advertising, article marketing and affiliate
campaigns and profit from it!
Before we look into the two easy
ways to find relevant keywords for your niche online business, I want to
just briefly explain why this kind of keyword research is so important,
and why it is often the difference between huge success and huge
failure online. So I am going to give you three reasons why you want to
ensure you find the right keywords, and then I am going to give you two
really easy and quick ways of doing it.
Reasons You Need Beneficial Keywords
1.
You need to make sure you are getting the right kind of website visitor
to your webpages. This is often referred to as getting "targeted"
traffic. You see, if some one gets to your website, and it is not what
they were looking for, they will simply click off it and go elsewhere,
and you don't want that!
I would sooner take 100 targeted visitors to my website, instead of 10,000 random visitors to my site!
2.
The keyword phrase people use to search for stuff online, often gives
us clues to what is going on in their heads, which helps us construct
relevant sales pages, squeeze pages and web pages for them. The keywords
also tells us about the kind of problems people are having in our
niche, which allows us to better craft our content and sales pitch to
our visitor's circumstances.
By doing this, we give the visitor a
much more positive experience, and if we do our job REALLY well, we give
them such a good experience that they remember our website, and come
back to it again.
3. When choosing keywords, we want to make sure
the people searching for those keywords are buying products. In other
words, we want to target "buyer's keywords" and some are more obvious
than others.
You won't make any money if a people searching the keyword you target never buys any products related to your niche.
Two Quick Ways to Find Beneficial Keywords to Your Niche
Essentially
we want to find keywords that quite a lot of people are searching for
regularly, and ideally we want keywords that lead to the visitor making a
purchase decision. Here are two super fast ways of doing this:
1.
Search for "Keyword Tool" in Google, and the top result should be
Google's keyword tool. This piece of browser-based software lets you see
how many times people in the World or nationally are searching for a
keyword. Simply load up the tool, enter your keyword, and Google will
display a variety of keywords, related to the one you typed in.
This
is a ridiculously fast way of assessing what keywords are being
searched regularly, and will give you a really quick database to
reference for your keyword research. It also shows you whether search
volume for the phrase is rising or falling using a small green chart,
displaying trends to the right of the screen next to the keyword
results.
2. This little tactic is a bit of a personal and trade
secret of mine. Not enough people do this, and as a result there is a
lot of people wasting time on unprofitable keywords and niches!
This
basically involve getting a keyword spy tool and typing your keyword
into the software. You will then be able to see and analyze data on what
people are spending on Google AdWords for those keywords. You will what
advert copy they are using, how much they are bidding for the keyword,
and how long they have been bidding on the keyword.
As a rule of
thumb, the longer some one has been bidding on a keyword and the more
they have been bidding or spending, the more likely it is those keywords
have been making them sales! Generally speaking, any half decent Google
AdWords user does not spend a lot of time or money on keywords that
don't make them sales!
If the keyword is being bid on for long
periods of time and for a reasonable bid amount, it is likely that it is
a keyword that will make you some sales!
