When you are trying to measure your article marketing
success, it is sometimes hard to know which indicators
really matter and which don't.
Should you be looking at how many sites pick up your
articles (how many links are being built), the clicks that
your resource box generates, your article views, all of the
above, or none of the above?
I don't blame you for being confused. Rest assured that
measuring your success is pretty scientific and does not
involve any guesswork.
It is important that you take multiple indicators into
consideration. Here are the ones you need to measure:
1 - Traffic to your website
2 - The number of backlinks to your website
3 - Your website's search engine ranking for your keyword terms
4 - Google PageRank of your site
Measure all of these one time per month. Just pick a date,
and put it on your calendar to document these stats in a
spreadsheet that you create. Looking at all of these
statistics will give you a much better idea of how your
article submission campaign is progressing.
You can start measuring these stats from the onset of your
article marketing campaign, but keep in mind that you won't
see results right away. It usually takes several months for
Google to register newly created backlinks, so the first
few months you will just be establishing a baseline.
Probably anywhere from the third to sixth month you will
start to see improvements in some of your stats.
Which Changes Will You See First?
Here is the process:
Links are built, then Google adjusts PageRank and search
engine ranking. When your website moves up higher in the
rankings, then you will start to receive more traffic to
your site. You can also see an increase in traffic to your
website through people clicking the link in your resource
box, but that traffic is minimal compared to what you are
looking for from the search engines. The major benefit of
article marketing is search engine traffic.
Keep in mind, all of this information fluctuates -- that is
why it is a good idea to record these stats on a monthly
basis. If you are just looking at one thing, such as number
of backlinks, you can get discouraged very quickly if it is
taking Google awhile to calculate your new links. The same
with the other stats -- if you focus too closely on any one
of them, you may get the idea that you are not making any
progress when really you are.
Some months you may take two steps forward in one or more
of these areas, and during the same month you may take two
steps back in other areas. Looking at a variety of stats
helps keep you balanced.
Also, remember that article marketing is a long term
marketing tool, so you need to submit articles consistently
each and every month, even after you start to see results
and even after you reach your goal of a #1 ranking for your
keyword term.
Search engine optimization is a very competitive business,
but if you are using article submissions, the work is quite
doable for the average person. The key to success is
consistency -- submit quality articles consistently each
month and develop a consistent way of measuring your
progress.
In : Marketing
Tags:
marketing