By now everyone has heard of article marketing but so many
people define it in so many different ways that it has become
hard for people new to article marketing to understand.
First of all, most of the SEO Gurus caught on to article
marketing late in the game, then scrambled to create their
own definitions of it at the last minute so it didn't
appear they were ever not aware of the power of article
marketing.
In general, article marketing is where you write an article
on a topic that is related to your website topic. Not a
promotional article for your website, but an article about
something that is informative to the reader. In the article
you use keywords and phrases that relate to your topic as
well, much like you would optimize a webpage. Your article
when reprinted will be the text of a webpage or webpages.
In the author bio section at the bottom is some info about
you and links to your website. It is suggested that you put
in one link to your main page and one to an interior page
that fits the article you are writing.
If your article is submitted to websites that take article
submissions and that offer free content to webmasters, then
webmasters can choose to repost your article on their websites,
and the links in the author bio section become links from their
websites to your website.
Now lets go on to the myths and facts about article
marketing.
MYTH: Article marketing doesn't really help you all that
much.
FACT: Article Marketing can help you improve your link
popularity and be a source of some of the most targeted
traffic you can get.
MYTH: Reprinted Articles only get indexed as supplemental
pages, therefore it doesn't help enough to make it
worthwhile.
FACT: Depending on where the article gets submitted to, the
article itself can get a top 10 listing in major search
engines and not as a supplemental page.
MYTH: Submitting your article everywhere creates duplicate
content and the search engines will punish or discount
those pages as a result.
FACT: If search engines punished duplicate content in the
way that myth suggests, then all RSS feeds that cause a post
in a blog to be reproduced or published would be discounted
and they are not. The New York Times articles and CNN stuff
is blasted all over the web and are not punished or
discounted.
Duplicate content is two webpages that are around 70%
similar, not two webpages that have similar text on them.
MYTH: The only way article marketing works is if you write
an article and then submit it to thousands of article
submission websites.
FACT: There is more than one way to make article marketing
work for you. The way mentioned above works okay if you are
looking to get a lot of links back to your website whether
they are related or not and can be effective if you
currently have very little or no link popularity at all.
Another way is to hand submit your article to article
submission websites that only accept articles related to
your topic. This is more difficult, but the links help you
more just through the submissions and it's more likely that
the websites that pick up and repost your article will be
also related to your topic which can help you with better
links and targeted traffic.
In : Articles
Tags:
article