1. Having Multiple Reviews – Let me just say
that these should be from real customers. You can never have too many
reviews so focus on getting 1 per day from previous, happy patients /
clients. You want to have a grossly disproportionate amount of reviews
compared to your local competition. That means if the other guy has 5,
you want to have 50! This alone will create massive social proof in your
potential customers eyes.
It’s in your best interest not to fake the reviews either as that can
be detected fast. If you’ve ever purchased a book on Amazon.com, what’s
the first thing you do? YOU LOOK AT THE REVIEWS! Regular people
searching online looking for chiropractors and other professionals do
the same exact thing. It’s no secret people trust businesses / products
with tons of 4-5 star reviews so go get-em!
2. Adding Photos and Videos – You’ll want to incorporate as
many photos / YouTube videos as you are able to along with making sure
you’re company logo is included. Have photos from the office and maybe a
couple from personal travels to show you’re more than just a doctor /
professional. Your videos can offer simple health tips that onlookers
can implement today to better their quality of life.
3. Incorporate Keywords in the Business Description – Google
provides a special section where you’re able to describe what your
company offers so choose your wording wisely, as this is used to place
you in the appropriate search categories as internet users surf online.
4. Incorporate Keywords in the Business Name – I don’t
recommend changing your business name, but if your keywords are in the
extended business name or LLC, definitely make sure this is the company
name in which you register the profile. Keywords are very important, as
the same point I just mentioned from #3 applies here, too.
5. Add a Company Coupon – In case you were unaware, Google
allows printable coupons you can upload to your business listing.
Provide an overwhelming amount of value and make the offer for a limited
time so the potential customer will feel more compelled to act.
6. Build back-links to the listing – Create a link from your
website homepage, your videos, articles, online forums, blogs or press
releases to this Google business listing. It will give it more “juice”
and push it higher and higher in the online maps rankings.
