Are you looking for tricks for getting more publishers to
pick up your articles for publication? Have you been looking
at your article views and thinking, "What am I doing wrong?"
I've got 5 article marketing tips that will help you create
articles that work at maximum efficiency for you:
Article Marketing Tip #1: Remember that the quality of your
articles matters.
Each article that you write must be written to help your
target readers. Your articles must be useful, easy to read,
grammatically correct, and on the same general topic as your
website.
Article Marketing Tip #2: Look back at the statistics
(views, etc) of your previous articles, and you will probably notice that some of your articles are more popular
than others.
Why do some articles outperform others?
It could be the title. A good title is very specific,
conveys exactly what the article is about, and is phrased in
a way that gets a reader's attention. There are also
different types of titles:
There's the "question title", the "Top Tips" title, the "How
To" title, the "keyword rich" title, etc.
If you suspect that your title was exceptionally good on
your most popular article, try to write another headline and
accompanying article that is in a similar format. This takes
some playing around, but the article title plays a huge role
in the success of your article, so you will want to take the
time to experiment.
Article Marketing Tip #3: Use long tail
keyword phrases as your article topics and titles.
Your main keyword phrases are 2-3 words long.
A long tail keyword phrase is usually 3 or more words.
For example, your main keyword phrase may be 'hire
electrician' , and one of your long tail keyword phrases may
be "How much does it cost to rewire a house?"
See, the long tail keyword phrase would already make a great
title, and by your research you know that this is a popular
phrase that people are typing into Google. By using long
tail keyword phrases as your titles and article topics,
you're creating content that people are already searching
for.
Article Marketing Tip #4: Submit
via an automatic article submission service.
When you submit automatically, your article is distributed
to many publishers who then publish your article on their
websites.
So, instead of submitting to one article directory and then
waiting around for publishers to find your article on that
one directory and republish it, you are taking a more
proactive approach by directly submitting your article to
hundreds of publishers with the press of a button.
This is the most effective way to do article marketing -- no
more watching your stats on one lonely directory hoping
that a publisher stumbles upon your article. When you use an
automatic article submitter, you are getting many
republications right off the bat -- now that's immediate
gratification!
Article Marketing Tip #5: Be consistent
in your article submissions.
One or two articles will not make your article marketing
campaign successful -- you need to get some momentum going to
see your best results.
You should be submitting articles every month as long as you
have your website. If you're submitting automatically, 8
articles is a good number to submit on a monthly basis. If
you're submitting by hand, you'll need to submit
substantially more articles to see results.
The number 1 reason why article marketing fails is a lack of
consistency. If you submit the correct number of articles
each month over the long term, then you won't need to pin
your hopes on the individual performance of each article.
This is especially true if you are using an automatic article
submitter.
No matter how long you've been article marketing, you never
stop learning how to write better articles and execute a
more effective article marketing campaign. Focus on
implementing the 5 tips above, and you will give your
articles the best chance possible of being republished!
In : Articles
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articles