Looking for a no-nonsense, take no prisoners free of cost website
promotion plan? This article provides ten important steps you
must follow and act on in order to ensure a safe and successful
website promotion plan.
1. Define Your Objectives and Your Audience
Get out a piece of paper and spend ten minutes or more writing
your answers to the following questions which will help you
define your mission and target audience:
A) Do you want to promote through traditional marketing methods?
B) Are you selling a unique product or service?
C) Are you selling the same product or service that other people are selling? If so, why should anyone come to your website?
D) Are you providing information of some kind?
E) Are you trying to reinforce a brand image?
2. Target Search Engines in Everything You Do
Did you know...it is estimated that 85% of people employ a
search engine to find information online? Google (the largest
search engine in the world) is home to 80+ million searches a
day and that's just the USA alone. Every search engine has
specific rules that they expect newcomers and long time players
to adhere to with their websites. Learning and understanding SEO
plays a huge role in how you do on the web.
3. Create a Short List of Domain Names and Variances
The domain name you choose (www.yourname.com) is very important
in the overall success of your website. Being as specific as
possible is the key to success. If you sell widgets, then your
web domain should be closely related to the products you sell.
For example, xyzwidgets.com would be ideal for a company selling
widgets. But a name like MarioAvini.com wouldn't help people
looking for widgets to know that your site sells those products.
And for the record try your best to buy a .com or a .net if the
first one is taken. A 'info' domain is ideal if your going to send
people to a squeeze page where you plan to capture their contact
information in exchange for a free give-away. Remember, if you
do buy a domain name and you have the money, buy up all the
domain variances; .com, .net, .org etc. that relate to your
domain so that people can't steal your good name.
4. Ferret Out Your Competitors
I am a big fan of this one! I am giving you permission to
investigate and spy on your competition. No matter what you sell
whether physical or intangible, there must be at least a few
competitors. Simply go to Google and do a search for whatever
you believe people would type in to find you. Look at the top 5
results that show on the first page. Visit these websites, look
at the content, images and keyword phrases they use. Then
without copying exactly turn around and offer the same appeal to
your audience. This is how you position yourself as an expert in
a sea of sharks.
5. Enlist the Aid of Your Visitors
Statistics show that 28 to 42% of the people who have bought
something from you will buy again. So, cultivating the
relationships of your existing clientele over going after new
business is much greater for return. Therefore, you should always
be looking for new ways to provide even better service to the
people who visit your website. Give them something for free
first or offer them a special service at a steep discount. Then
ask them for any referrals.
6. Cultivate Partners and Relationships
This is perhaps one of the biggest mistakes I ever made when I
first got started online. I basically positioned myself as the
expert in my niche but didn't want to cultivate any relations
with people that could supplement my business. Why is this good
for a website promotion plan? Basically, by contacting the
owners of websites that relate or add value to your products and
services and asking for link exchanges you both rise up in the
search rankings and can offer each others clients continued
service if you can't deliver.
7. Talk Up Your Site Constantly
Perhaps one of the biggest reasons why people fail to succeed
online is their inability to promote their website to everyone
they come into contact with. Just as you would normally say
Hello to a new person you meet, you should never walk away
without telling that person to at least check out your website.
Sometimes the situation doesn't allow for that sort of promotion,
but you just have to work it out. Say you meet a guy at the pool
hall and you're just shooting the breeze, you can simply say,
"Well I gotta get back to my game, but if you're ever in the ball
park for a set of golf clubs, you should peep my site at
www.golfclubsrus.com! Later."
Also, make sure you mention your website in every piece of
literature or promotional material you craft up and pass out.
That includes business cards too!
8. Integrate Your Marketing
This is a play in words off the previous paragraph you just
read. It basically reiterates that you should convey your
message and represent what you stand for in everything you do on
a consistent basis. Use as many forms of media as you can think
up to promote your website and keep your message or USP
consistent, clear and repetitive.
9. Do Everything Regularly
The main secret to a successful website promotion plan is to
keep doing something with regards to your website or online
promotions on a constant, regular basis. Even if you only have
20 minutes a day to work on your website, you should use that
time to make sure you constantly do something productive online.
If you do everything you can to promote or prepare your products
and services online every day, then you will see success come
sooner than you think.
10. Measure Everything
The way you build a successful website and ebusiness from a
website promotion plan is to test and measure everything.
By successfully analyzing where your hits and traffic are coming
from, what keywords people are using and how long they are
staying at your website, you can continue to craft new products,
pages, content etc. around what is most successful. If you do
that, you'll get to the point where you've hit the jet stream
and are so busy you'll have to work full-time from home. Measure
everything!
In : Marketing
Tags:
promotion