Since Facebook has
over 500 million active users, it’s important that small businesses
like attorneys, chiropractors, realtors, dentists and cosmetic surgeons
participate regularly on the network. Facebook can also be a massive
lead generation magnet if used correctly.
The common problem I see with business owners, is that they have no
idea how to get the traffic from Facebook to their blog or website.
Let’s face it, social networking is great to build relationships but if
you cannot bring the people to your site and capture targeted leads, it
doesn’t matter.
Don’t let Facebook be a royal time-suck! If you’re not careful,
you’ll spend hours on there without being productive. In fact, the stats
say the average Facebook user spends close to an hour per day on the
network. Considering the average internet surfer spends no more than 3
seconds on any given website, this is HUGE.
Here’s how to capture targeted traffic from Facebook:
1) Use Facebook Ads to target your specific local
demographic and send them to a landing page with an offer. You can
either send them to a Facebook Fan page or to your website. Have a free
report, offer, or contest on that page and get them to place their name /
email into an opt-in form.
You’ll need to hire a service to create a custom Facebook page so it
looks professional. You’ll also need an email follow-up system if you
don’t have one. I use Aweber because they have over a 99% deliverability rate and phone support.
2) Friend request / meet 15 local friends per day on Facebook and
send them a polite message with the invite. Engage in open ended
conversation when they accept your request and ask them about what they
do. After on your friends list for a few weeks, create and send an
invitation with a special offer about your business.
3) Use the Facebook like button on your blog or website. The great
thing about this is when someone clicks the icon, it immediately tells
their Facebook friends list that they liked you / your business. Many of
their friends will click the link because they trust the
recommendations of their friends
Using these effective methods described above will allow you to increase
your website traffic and new business through your doors by using
Facebook. There has never been an easier way to get more exposure via
the web.
